47% of consumers expect websites to load within two seconds or less; furthermore, 40% abandons a webpage which takes three or more seconds. It means if your site takes more than three seconds to load, half of your visitors go away before they even arrive on your website. This alone is a massive blow to the potential conversions you can get daily.
Then also, if the visitors decide to stick around, the slow load time deter them from returning in the future. It was found that
79% of customers said,
“They don’t return back to a site with poor load time and performance.”
52% of shoppers said,
“The quick page loading is crucial for any site’s loyalty.”
Again 44% of shoppers said,
“They give intel to their friends whenever they undergo poor site experiences.”
It has been discovered that a one-second delay decreases customer satisfaction by 10%.
For me, it is not surprising that improving site speed always improves the performance of your site in front of the visitor's eyes.
Why Our Site Acts Sluggish and Slow?
Suppose you conducted a site speed test and found your sites' load time pretty slow. There could be many reasons for your site’s lagging behavior. It could be anything from the server load time to image size or to the number of redirects you have on your site. Thus, you need to take a bunch of steps to improve webpage speed.
Today, we’ll look at five web speed test tools and seven quick tips which help you in improving your site speed. But before you start reading them, you must have some aim. Let’s first understand what’s considered a good webpage load time.
What Is Good Page Load Time?
Before you start working on your site speed, you must set a goal for where you want your website to be. That is quite difficult if you aren’t sure what is acceptable page speed?
According to Google, the best practice is for three seconds. Unfortunately, according to its recent reports, most sites are nowhere near to this 3-second benchmark.
While analyzing 9,00,000 mobile ad landing pages in different 126 countries, Google found 70% of the pages taking nearly seven seconds for the visual content to display.
“Of all the industries Google included in their analyze, none had an average of 3 seconds.”
The average time taken by a mobile landing page was 22 seconds. In addition to it, 53% of visits were abandoned when mobile sites were taking longer than the three seconds to load. Moreover, if page load time varies between 1 to 10 seconds, then the probability of mobile users bouncing increases by 123%. This shows that site owners must work to get their sites in Google’s eyes.
Free Speed Optimizing Tools To Analyze Site Load Speed
As you improve your site, it is better to use Google’s recommendations for setting your goals and measure the site’s performance.As the largest search engine, Google put significant impacts on your success, using its standards as your aim is a good idea. With that in my mind, let me reveal the best tools to check your site speed.
Pingdom Website Speed Test: Pingdom is a quick and simple tool to measure your website’s speed. When the tool analyzes all the requests from browsers like Google, Firefox, Edge, etc. it gives you some useful clues and points, what is causing your sites slow load time?
GTmetrix Performance Report Tool: GTmetrix provides a simple report about loading and responsive nature of your page speed. Clicking every element increases recommendations you need to improve to increase site speed.
Google Chrome – Inspect Element: If you prefer to see all the significant contributors of your page speed within your browser, then try viewing the Network tab of the tool Inspect Element for Chrome.
Click right button of the mouse anywhere on the webpage -> Inspect Element -> Network
Inspect Element - Network: This tool gives you similar views and reports as provided by Pingdom and GTmetrix. It will be on the bottom of your browser, on that page which you are analyzing rather than going to some other different website.
Google Analytics Is The Best Tool: When you analyze your site, Google Analytics gives you the best route to measure your pages load times. It actually lists those pages which load slowly while allowing you to track the progress you continue to improve the page speeds.
How To Make Web Pages Load Faster? Tips To Speed Up Your Site
Once you thoroughly analyze your website speed and performance based upon these tools, I recommend you to follow the below tips to increase your site speed, eventually increasing site performance.
● Try eliminating all duplicate scripts in every webpage for which you can use a script management module.
● Speed up image loading time by reducing image sizes in GIF, PNG-8. or JPEG file formats.
● Also, use GZIP compression as it reduces file sizes by 70% without losing image quality or video size.
● Avoid CSS expressions because CSS expressions bring a downside to the site and erode the user experience.
You’ve read the three-second benchmark rule, reasons behind your slow speed, free tools for fast speed, and website speed optimization tips. Finally, resulting in answer to your question “how to improve website loading speed?”