Whether you are a freelancer looking for new projects or a professional interested in contracted jobs, you need to publicise your skills in order to attract the clients. One of the best ways to do that is to create your own portfolio site. In fact, most of the reputed freelancers have their own portfolio sites that help them to build a rapport in the initial stage and acquire a certain brand reputation over the period of time. Think of your portfolio site as your digital PA assisting you in securing projects, showcasing your skills and telling your real worth to the potential clients.
People employ tedious screening process while recruiting their PA. What process have you followed while employing your “digital PA”- the portfolio site? Don’t worry! Whether you are thinking o fiddling a portfolio site or need to revamp the existing one, this article can help you in deciding the best approach you should follow:
Use CMS to save time and efforts
You might be comfortable working with the complex codes and techniques t build your website from eth scratch. Still, it is recommendable to use the CMS that offer built-in tools for complex procedures. It n tony allows you to save the time and efforts but can also help you to keep your attention on the core objectives without losing the sight of big picture.
Such built-in tools compress the time of building the site without compromising on the quality. Hence it speeds up the launching of your site.
You will have more time on your hand to review and revise your site for the desired impact.
Working with CMS is easier as it facilitates various processes. Thus you can concentrate on your core objectives rather than landing a sizeable chunk of attention to the technical fine-tuning of your site.
Just creating your profile and portfolio is not enough. You need to ensure that your site should rank decently on Google over a reasonable period of time. You cannot afford to neglect the SEO. It is recommendable to start with your won home-grown efforts and buy the paid SEO packages only after you have started realizing the benefits of your portfolio. Here are a few SEO strategies that you can implement without the help of external assistance:
Blogs: Posting relevant blogs on a daily basis can play a vital role in offering a decent ranking to your site. Regular blog posting helps the search engine to know that you are active and your site has something valuable to offer the readers. Avoid shallow content though as it can harm your SEO. Post something usable and presentable.
Social Media: It is important it create a strong social media presence. Create your page on major social media platforms and keep on posting on a daily basis. You can notify people about the lets blogs recently complete projects and the latest happenings in our relevant industry.
Links: Link building can help you a great way and especially if you are a freelancer it can help you in dial ways. Getting the external links would help the Google to decide the reputation of your site and its credibility, At the same time the author bio can also help you to acquire more clients
Testimonials play a vital role in attracting the attention of the clients and know more about you. They also help in building the confidence. A portfolio site with loads of information but devoid of supporting testimonial fails to impress the audience. Hence it is important to include a good number of testimonials on your site.
If your client is really satisfied with your work you can request them to forward an original testimonial to you that you can post on your site Most of the satisfied clients wouldn’t say no.
Instead of a vague testimonial filled with adjectives like awesome, wonderful et try to secure the testimonial that talks about specific tasks that you did for a client and what were you exact qualities a professional that impressed them.